Digital Marketing Specialist

Job Description:

Develop and implement a digital lead generation strategy that takes existing and new channels into account: from email marketing, social media, SEO, websites, landing pages and videos to events, PPC, and promotional initiatives.

Preferred skills :

Key Responsibilities:
  • Develop paid marketing campaigns across Google, Facebook, LinkedIn and other B2B Marketing channels.
  • Plan, create, manage and optimise Google Ads, Facebook Ads, Instagram Ads, YouTube Ads & LinkedIn Ads campaigns.
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
  • Manage all aspects of Google Ad campaigns.
  • Develop PPC strategies to increase online visibility.
  • Monitor SEO for the website to identify Keyword trends.
  • Do excessive Keyword research and develop and execute the SEO strategy for the websites.
  • Create, Manage, Optimise and Measure campaigns on Google ads.
  • Work with teams – copywriters, designers, and account managers to ensure the content being published is as per the brand guidelines, is informative.
  • Manage paid social campaigns with regular updates on improvement recommendations.
  • Review campaign performance to find trends, adjust content, and suggest changes that drive improved performance.
  • Prepare reports that give insights into the performance of the Digital Marketing campaigns and the overall channels.
  • Coordinate with others in Paid Marketing to develop budgets and project paid lead volume to support Sales and Marketing goals.
  • Understand product and geographic trends and present findings to peers in the Growth Marketing team.
  • Work with Marketing teams to ensure proper systems are in place to utilize the full efficiency of marketing spends.
Requirements (Qualifications/Experience/Competencies)
  • Freshers can apply
  •  Should have handled multiple campaigns at a time.
  •  Excellent communication, presentation, skills.
  • Ability to write compelling, clear, concise search ad copies.
  • Very strong keyword research skills.
  • Open to challenges, flexible handling multiple clients, self-motivated.
  • Have demonstrated experience developing paid acquisition campaigns and managing advertising budgets.
  • Have experience with B2B advertising on Google AdWords, Facebook Ads and LinkedIn Campaign Manager for awareness, engagement, and conversion marketing campaigns.
  • Monitor evaluate social media results through deep analytics metrics Assist with general day to day administrative tasks.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Trivandrum

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