A Branding and Digital Marketing Company in Dubai can help you with brand awareness creation. How does a brand become worth remembering? Why do customers settle for one brand rather than another? Ever thought about why aren’t your ideal customers not aware of your business when they should be? Prospects follow a shopper’s journey when buying a product.
This journey begins with awareness. Customers should understand that there is such and such business of yours. If you fail to create brand awareness, then ideal customers may never find your business.
Here’s a rundown on tips to increase brand awareness using digital marketing.
Make Your Display Marketing Campaigns Customised Using Important Audience Insights
Who are your target audiences for your digital display campaigns? You cannot just send your marketing message out there and expect it to succeed, speaking about brand awareness. It’s essential to be aware of the type of ads that convert the most for the types of users that add value to your business.
The insights you obtain from your display campaigns will be important for you to find out your customer demographics and direct your advertisements toward them.
With more customised and to the point digital display campaigns, there will be more click-throughs and conversions and thus greater brand awareness.
Retargetting in a Physical Location
Whether you run a brick and mortar store, never restrict your retargeting to the virtual world. To boost brand identity, you can use similar approaches and aim at those customers who already stopped by your premises or are nearby you.
You can do so with application-based marketing. It is called Geofencing Ads. It offers you the tool to mark a fence on your locale and target your advertisements to any person who has shown up at your store or is nearby you. For that, you need the insight and advice from a Branding and Digital Marketing Company in Dubai.
Build up a Remarkable Voice and Personality
You engage with real people on social media. Therefore speak as though you’re one. Allow your personality to shine through, and tailor the tone and voice of your posts to match. There is more probability that people will participate if you’re having a casual discussion. Furthermore, if you have a charismatic personality, it will assist you in gaining followers.
Branding That is Uniform Across all Platforms and on Your Website
Build up a branding style guide and adhere to it. Determine the branding colours of your business and invariably use them. Never adopt multiple logos, pick one and stick to it. See to it that your branding is uniform across all platforms, including your website. Uniformity goes a long way in making people understand you and boosts brand awareness.
Blogging
Yet to have a blog page? Then you not create one? Craft blogs that address the pain point the audience face, upcoming trends etc. Then let your customers know it, by sharing it across different social media platforms. Plus, if the content is excellent, it will get shared. A Branding and Digital Marketing Company in Dubai can help you with creating blogs and guest blogs.
Final Thoughts
One of the keys to growth is boosting brand awareness. Making your brand presence thrive on social media is effortless with the above tips. There are numerous factors and moving pieces to consider, in addition to the different platforms that should be approached differently. However, stick to the aforementioned tips, and you are along the right lines to increasing brand awareness, resulting in the growth of business and profit.
About PromptTech
PromptTech is a professional Branding and Digital Marketing Company in Dubai. We specialise in offering Social media marketing, Search engine optimisation, digital advertising, pay per click advertising services. We’re marketing experts in dozens of industries, with 8+ years of expertise and professional team members.
