The world is growing more connected every day with technological leaps and it has never been easier for digital marketing firms. A wide range of innovative tactics has made it possible for brands to transcend geographical boundaries and establish loyal customer bases around the world. 

Let us find out how companies can use every tool in their arsenal to formulate effective digital marketing strategies to succeed in the coming years.

Marketing for the Future

The latest innovations in digital marketing have made it quite easy to launch your brand to a wider audience. This comes as a double-edged sword for companies. On the one hand, the rapid transformation of the digital landscape offers a wide range of innovative tools that you can use to increase your digital presence with the least investment costs. However, there is quite a lot of competition, with many Digital marketing services in Dubai unable to adapt the latest tools to their advantage. 

SMART Digital Strategy

A prudent way to start your Digital Advertising Dubai is to formulate the objectives in a SMART framework – Specific, Measurable, Achievable, Realistic, and Time-bound.

• Objectives must be specifically stated – specific goals allow you to commit resources towards the strategy more effectively. These goals reflect what your company prioritizes, and what you are looking to achieve in the long run.
• Measurable, quantified results are easier to evaluate rather than vague objectives without delineated targets. Determine Key Performance Indicators (KPIs) that will allow you to assess the objectives of the strategy.
• It is quite easy to set lofty goals, but achieving them within the specified timeframe will be near impossible. Remember to set goals that are challenging but achievable, based on your previous trends.
• Match the stated goals and KPIs of your digital marketing strategy with the expected results to check whether they are realistically possible.
• Decide on a timeframe for implementing the strategy and getting results. Some of the goals may be realized in the short term while others require more time.

Website SEO 

Increased website traffic is a sure way to expand your customer base, but it is a struggle to reach higher on the search engine result page. Search engines regularly switch up the way their search engine crawlers analyze website content. The two main points to remember are user intent and keywords.

• Your audience will be looking for information on your website, so be sure to provide the right content they seek. Keep an eye out for upcoming events that customers are looking out for and create engaging content that caters to the trend beforehand. 
• Stuffing keywords not only dissuades active engagement with potential customers – search engines look down on such tactics and lower your website ranking. Tap into a couple of high-ranking keywords and insert them organically into your content.

Social Media Marketing

Building a reliable network of customers can best be achieved through social media marketing because it offers a lot of positive returns with very little investment. Building an online presence, expanding brand awareness, even driving traffic towards your website can be an easy task with a good social media marketing strategy. It provides a direct line of contact with potential customers, as well as an avenue for discussion and feedback. A  Digital Marketing Company in Dubai can help you monitor the level of brand engagement and get real-time inputs into improving the product/services.  

Trending hashtags help create an affinity between your brand and the subject of the tag. With the right hashtags, people will begin to identify your brand and check out your products/services. Engaging designs and visual content promotes easy visibility and consequently leads to more shares. If the right content is really eye-catching, you might even find celebrities sharing your social media posts!. And remember to keep it regular and consistent – sticking to what works best is a good bet to make it stick with a larger audience. Working with an established Social Media Marketing Company in Dubai would help you achieve this with no effort at all.

Email Marketing

A marketing strategy that was predicted to become obsolete, email marketing is still running strong, with an estimated 12% return on investment (ROI) – quite a bit higher than other marketing channels. It is highly effective in building one-on-one relationships with customers and building long-lasting brand loyalty. But few companies actually utilize the full power of email marketing to their advantage, and emulating their success is not always possible by spamming the inboxes of your customers.

With the increased use of mobile devices for accessing emails, remember to optimize the content for both platforms so you don’t miss out on any customers. The subject line must invite the customer to actually open the mail and see what’s inside. Adopting a plain, conversational tone can help maintain the attention of the reader. A good design trumps scarcity of content, but does highlight the benefits of your products/services.

Content Marketing

In today’s digital marketing landscape, brands are practically content creators aimed at reaching out to a wide audience. By creating qualitative content, your company improves its brand image among potential customers and enhances brand loyalty among existing customers. This also helps improve SEO analytics and place your brand in a position to reach customers via multiple channels. Content marketing focuses on generating clear, precise content that appeals to customers – with specific goals in sight.

Having dedicated content for each segment or phase of digital marketing ensures that your relationship with customers is constantly strengthened through interaction. From conversion to retention, always remember to keep the audience in mind while promoting the content.

Referral Marketing

Referrals are based on the level of trust your customers place in your brand. Engaging with your target audience through referral marketing can work wonders for increasing your brand awareness. Even a simple giveaway offer thematically linked to a concurrent event would encourage people to take notice of your products/ services. Coupled with other marketing campaigns, these referral schemes can help you launch your brand at the event itself. 

Viral Marketing

Effective viral marketing is pretty much the big coup for any digital marketing campaign but it is very hard to achieve even for large companies. The objective is to become a buzzword, something so trendy that people share it with others without a pause, allowing the bulk of publicity to drive itself. The truth is, you cannot just create viral content out of the blue. 

The basic principle behind viral marketing is to keep making good content – content that is so good that it becomes viral by itself. Always keep researching your audience to find what they will like at any given moment. The audience is confronted by new content every second on multiple channels – both online and offline. Focus on quality content that appeals to them and invite them to engage with the content – like, share, comment – and get you more reach.

Work with the Experts

PromptTech Solutions is the top-rated Digital Marketing Company in Dubai for all your digital marketing needs. Our pool of professional digital marketing strategists works with leading companies to increase brand awareness and promote brand loyalty among their audiences. If you are looking to hit it big in digital marketing, we are here to help you out!