How to Generate Leads Using LinkedIn

The Lead Generation

You must be able to convince the business to buy your services or products in various ways. The digital platforms and social media are popular for businesses to promote their services and products due to immediate feedback and broad reach.

The lead generation has activities related to finding persons or an organisation interested in the services and products.

This focuses on a target group other than marketing to everyone. It enables brand loyalty and awareness.

Generate Leads Using LinkedIn

There are more than 690M professionals on LinkedIn across the globe. Based on the statistics from Linkedin marketing, 80% of the conversions for B2B marketers come from LinkedIn, that serves the highest, followed by Facebook and Instagram. This serves the number one platform of LinkedIn in lead generation.

The ways to use LinkedIn effectively for lead generation

The top 10 strategies that work without spending a penny

The Use of LinkedIn Navigator Tool to Find Your Target Audience

You have to discover your ideal leads. Find out the ‘target’ profiles with LinkedIn Sales Navigator tool about 22 different filters to narrow your search. For instance, you can search the keywords, location, industry, language, company size, roles, industry experience and so on.

Give a Connection Request or follow the Interested Audience

After viewing a target profile, they will get to know about it. If your targets are curious, they would view back your profile. You can follow them or send a connection request to find more about their interests. This would help them view your profile and see your products or services that bring value to them.

Send the Personalized Message to Introduce Yourself

Ensure to send a personalised connection request to make an excellent first impression, the ‘target’ remembers you for the first impression you make on them.

The follow-up messages are a good way to understand about your interested target without sounding desperate. If you don’t receive a response from a particular target, they are not likely your target.

An Optimized Profile for Your Business

When the target tends to view your profile, they should be able to get an overall picture of what you want to offer. That would mean you are having an optimized profile as a catchy tagline, background, a headline that summarizes what you do, your experience, keywords, projects, education and everything you want to showcase. For instance, add business marketing videos that can capture the essence of your business in about 15-20 secs.

Use Professional Content

You have to keep a check on the kind of content you share and agree with LinkedIn. Your content like posts, updates, and images must be relevant to your target audience and business. It must be the right blend of organic and curated content. Ignore posting personal views or the content that distracts a user from building a professional image of your brand in their mind.

Opt for a Specific Time and Days of Posting

The important strategy is to not load your feed with loads of marketing content. Post for about twice a week and keep the post interesting enough, so that your target audience looks forward and engages with that. Ensure to find out the best time to post, when your target audience most likely is online so that they don’t miss your posts.

Try to be Concerned, Friendly and Active

The best way to maintain a relationship is to take an interest in other people’s posts.

Congratulate someone for their achievements, comment and engage, like their posts, share their achievements, connect on a personal level, so that they would do the same. If someone engages with your posts, reply to them as soon as possible. This will make the audience remember as well help to expand your network.

Can Join Relevant Groups

You have to join the groups that help your business to grow, give opportunities to showcase your products and services to help others. Groups can understand your market position, how your competitors are doing as well what others are posting about you and your peers. You have to post content that gives good visibility and reach. Groups help you reach more people in less time.

Genuine Recommendations

You can give genuine recommendations to your important customers and contacts. This would show up on their account that serves as the promotional content for your profile. This helps other similar client’s and profiles to discover you.

Be Consistent of what you do

The online presence must be consistent. Your followers and prospective clients shouldn’t feel that you are inactive sometimes. If you are posting every Friday, follow the same religiously. People like to see a pattern that builds trust for them.

How is LinkedIn Effective?

There are many social media platforms- what makes LinkedIn unique?

The quality of users who use LinkedIn makes the best platform for lead generation. Almost 75% of LinkedIn users have an income of $ 50 k to $ 75 k who are professionals from various big companies like Fortune 500 and so on. 76% of them check their LinkedIn profile regularly.

Linkedin is considered as a trustworthy professional platform with 93% of B2B marketers considering LinkedIn the best place for lead generation.

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