Do restaurant owners get folks to come out and eat? You have to stay top-of-mind through advertisements. By seeing your message, the people more likely walk through your doors, ask for delivery or drive up to your curbs.
The restaurant ads have dramatically changed over the past decade. Rather than printing ads in local newspapers, everyone is online now and your restaurant should be too.
Digital restaurant marketing helps to increase your revenue by bringing more customers. To become successful with online restaurant ads, the business owners must plan to research both organic and paid advertisement opportunities.
The effective digital marketing campaigns work through channels. It combines the low-cost or free outreach options with online paid campaigns, you can maximize the exposure and become the first place people think of when it’s time to eat.
Top paid advertising options are Social media advertising and google ads.
Outreach opportunities using Digital Marketing:
- Optimize your website
- Presence of Social media
- Managing your online listings and reviews
- Email marketing campaigns
- Paid advertising
- Use of Google ads
The google ads are a great place to start. You would target certain search query phrases and keywords like, ” fancy restaurants near me, ” location-based searches or optimize for local and address specific audiences like young college students looking for affordable restaurants.
Google ads show up before the first search result talks about the top billing. When you use Google ads, you must have a Google My Business Profile. This is a free service for connecting with customers across Google Maps and Search. Ensure to keep all account information accurate, double-check your email address, physical address, phone number and other contact information. Feel free to upload photos for personalizing your business and attract more visitors.
The google ads process is simplified and optimized with the help of Constant Contact’s Google Ads tool.
Advertisements using Social media
98% of the U.A.E population is on social media and creating a business page on social media, that means you would join approximately + 97 Lakhs U.AE users.
The social media apps like Instagram and Facebook showcase up-close and delicious pictures of the most popular menu items. Use the well-lit photos, high-quality one and hashtags when creating restaurant ads. Most of the social media platforms use pay-per-click advertising to pay whenever someone clicks your ad.
The video advertisements are effective, so you can create a full recreate part of the restaurant experience. YouTube is a popular platform to target your ads to people you want as customers.
Low cost advertising options
If someone clicks on one of your paid digital advertisements, they would land on your restaurant’s website. Ensure that your homepage is optimized to inspire the hungry people to drink or eat with you.
Your website must work effectively on a mobile device as it does on the desktop computer. It should have a page with your menu. Go for a call to action so customers make reservations or place orders. Your site must have a local SEO practice:
- Naturally incorporate keywords in your website
- Incorporate local keywords for folks to find you through “near me” searches
- Don’t stuff the keywords
- While optimizing your website, your business will be visible online and folks can navigate your homepage.
The presence of social media
The paid advertisements don’t need to have a meaningful social media presence. You may personalize your business and can organically grow the local that follows:
- Share employee updates.
- Introduce new menu items.
- Announce special deals or events.
- Post about holiday or seasonal themes.
- Engage with posts and comments.
- Include testimonials or customer spotlights.
- Add photos of your food and restaurant events.
Social media connects directly to your audience in several ways that other platforms don’t. Customer engagement is fun, casual and personal, yet professional and on-board. This can boost your local popularity and get folks through the door.
Manage your reviews and online listings. If someone notices your restaurant online, your menu can whet their appetite and they decide your restaurant for dinner. As they click your restaurant for the address and read a nasty review. This backs out and scroll past your listing.
You have to avoid losing customers by managing reviews and online listings. Ensure to fill your profiles on platforms like Apple Maps Connect and Google My business.
- The Operating hours.
- Correct address and location.
- Precise contact information.
- FAQs like concerns about parking.
- Include Menu items and pictures.
You have to thank all reviewers for taking time to leave feedback either positive or negative. Promptly respond to posts. You have to acknowledge negative comments and thoughtfully reach out to offer or work on its solution. The online presence will often be people’s first impression of your restaurant. Ensure to present yourself in a way that demonstrates commitment and professionalism to quality customer service.
Use of Email marketing
The use of email marketing is the most cost-effective digital advertising technique. You can send newsletters to make a connection with your customers and send updates on special offers. Sign up with an email marketing platform like Constant Contact.
The restaurant advertisement won’t stop at the inbox. Use email marketing for sending coupons and discount codes. Automate an email marketing campaign. For example, people who sign up would automatically receive a coupon for their next visit. You can grow the email list with VIP loyalty programs, birthday gifts or small discounts. You have to include a sign-up link with each bill at the end of a satisfying meal.
Be top of mind online
The restaurant owners have many online options to persuade hungry people to give their business a try. The most of digital restaurant marketing tools would brainstorm a timeline, brand message, budget and list of measurable goals. Then you have to break up the work of building a social media presence, starting an email newsletter, managing reviews into manageable tasks to make your restaurant thrive.
PromptTech brings to you Digital Marketing for Restaurant, Website Development, Mobile app development and restaurant billing software serving clients in Middle East. Call us today for a Free Consultation Toll-Free: 800 768324 (with in UAE) Land Line: +971 42951668 ( From Outside UAE )